If you want to get your hands dirty in the world of search marketing and are confused about all the buzzwords going around, this article is for you.
This overview is designed to address the questions of what SEO content is and why it is important.
Alright, let’s get into it:
What Is SEO content?
SEO content is simply content that is optimized for search engine discovery. In other words, it is the procedure of curating content that appeals to what people using search engines are looking for.
So how is this done? We have to take a look at what keywords or phrases people use while searching in a particular niche. To do this, the first (one of the most important steps) is keyword research. Keyword research is about discovering what people actually type when searching for stuff. That’s all, nothing more, nothing less.
Keyword Research: If you intend to create web traffic through search, it’s ideal to do a keyword study prior to starting your content. By doing this, you can concentrate on keywords for which an acceptable level of search volume already exists. There are many tools for this, such as Google’s keyword planner and SEMrush’s Keyword Research tool. For more details, check out this excellent Keyword Research Course With Greg Gifford.
Keyword Optimization: Know where and how to make use of search phrases in your web content for maximum searchability.
Organize your content: The material on your site ought to be organized in a sensible way. This is not only good for SEO, it additionally helps site visitors on your website locate other relevant material conveniently. (The longer they stay on your website, the better).
Content Distribution: Increase exposure to the brand new material you write by sharing it on social media! Creating external and internal links is one of many factors that are part of the SEO matrix.
It’s important to bear in mind that your performance will probably suffer if search engine traffic is your only goal. You need to deliver value above and beyond SEO, to appease both the search engines (who will reward you with higher rankings over time) and prospective customers.
In other words, do not build “thin” content that ranks and gets hits, but does not give the users any added benefit or information. Sites advertising “thin,” low-value content are at risk of Google penalizing them; they also appear to have high bounce rates and low conversion rates.
Types of SEO Content
SEO content can include any of the following:
Product Pages: These pages are one of the most important pages on e-commerce sites. A good product page can serve as both: SEO content and a landing page.
Blog Posts: One of the best ways to create a daily stream of productive SEO content is a blog post. Blog posts are usually more entertaining and more likely to draw connections than product pages, so they can be a perfect way for the blog to create some authority.
Articles: News articles, interviews with sound or video, or a white paper. These are what you see on news or magazine type websites.
Lists: A list is actually just a type of blog post. Sometimes it is easier to create appealing content by creating blog posts in list form (such as “The 5 Things You Must Do To Enhance Your WordPress Blog” or “The Top 5 Selling Products in [insert Niche]”). When contained in search results or in social media feeds, these types of titles often appear to be more clickable.
Guides: A guide is simply a long piece of content that clarifies how to do something in depth (just like this guide). You can post a complete guide on your website, or you can post a description or extract, forcing visitors to fill out a registration form to read the complete guide. This can be a nice way to produce leads. However, bear in mind that it is likely to minimize the amount of SEO traffic you can drive to the guide by setting up a registration wall.
Glossaries: People use Google as a dictionary these days and rightly so, it’s fast and easy to use. A well built-out glossary may be a good way to catch any search traffic if you work in a very technical or niche field. Think of words for architectural terms, financial terms, engineering terms and much more!
Videos: There are fewer videos on the internet than pages of text; therefore a well-optimized video (with metadata and description) can be easier to rank than a blog post or article. Videos can be a perfect way to target and meet an audience, depending on the kind of platform or company you operate. Try making video guides about how your product or software can be used. A carpenter might make a video on how to make a really cool table. Adding a video transcription can also help with the SEO of your video!
Infographics: Infographics, or large-format images featuring a lot of data on a particular topic (often in the form of graphs or charts). They can be fun or informational and are widely shared on social media posts. However, since so much of the content is hidden in the picture and therefore not readable by search engines as text, it is important to optimize the rest of the website carefully to direct traffic to the infographic.
Directories: A directory is a useful categorization of links around a given topic to places or services. Yelp and Yellow Pages are examples of massive directory giants. However, there are more specialized niche or local directories that are awesome for SEO content.
These are just some of the fundamental types of content. You can mix and match anything and everything and are only bound by your creativity. The possibilities are endless!