Search Engine Rankings are one of those things that every online business owner worries about, all of the time. Trying to find your website on a list of the highest listings can be an overwhelming task for most people. After all, how can you best achieve this?
Generally speaking, search engine optimization is a technique to get your website (or pages of your website) to rank on a search engine. As you may know, getting on the first page of Google for a particular search term is like winning the search lottery. Most traffic goes to the websites on the first page of a search result query.
The secret sauce to achieving successful page rank is to optimize your keywords to match the search intent of the users. “Keywords” are words that potential customers will be searching for when they are using a search engine. By strategically placing the right words throughout your content (without spamming), you can do a fairly good job of improving your search engine ranking. Try getting into the head of your customer, what will they type when they are searching for your product or service?
The entire science of SEO is based on these keywords and keyword phrases. The more focused they are, and the more often they are used, the higher the result.
Google is the most widley used search engine and it would be wise for a business to focus on Google rankings, how they index websites and what parameters to account for.
Google uses bots called spiders to crawl through the web. These bots index everything they find on a site and report back to Google. This process goes on and on forever as Google is continuously analyzing a group of factors to rank wewbsites.
One of the main ways Google indexes information and ranks websites is by checking what keywords are being used. This is why it is very important to be sure that you capture all the possible variations and phrases in your content that are related to your business and the search intent of your users.
Backlinks are links that point from a page on one website to a page on another, often referred to within SEO as ‘inbound links’ or ‘external links.’ In addition to the internal links that occur between two pages inside your website, these are the links from external sources that refer to your website.
If you want to optimize Google’s organic traffic to your site, backlinks are one of the most important SEO ranking variables that you need to pay attention to. Google has actually verified that the two most relevant rating criteria are (quality) content and backlinks.
There are many tools to help you with SEO optimization. If you are really not bothered to do any of the grunt work, there is no shortage of professionals to help you either. Some of the best tools off the top of my head are SEMRush, Moz and Ahrefs. If you are using WordPress as your CMS, a great plugin to use is Yoast SEO!
Please keep in mind that nobody can guarantee that you will be on top of the search results on Google or any search engine. The only way to get your website ranked is to do the right things, consistently. Be diligent, and use your common sense.
Google will find you if you deserve to be found
Google has an enormous number of tools to help them to find out who is on the internet, what they are searching for, and what they need. They pay attention to what companies and individuals do on the internet to establish who they are and what they are offering for sale.
If you consistently follow the steps that Google requests, they will reward you for your efforts by ranking your website. Remember, the point of your content, or of your website in general, is to guide Google’s algorithm to help make the connection between what users are searching for and what you are offering. The easier you make it on them, the better your results will be.